Challenge
The challenge was to create an immersive and interactive experience that would encourage users to stay longer and engage meaningfully with Afiniti's website. The goal was to make user interactions more enjoyable and memorable, encouraging audience to interact more with the site.

Challenge
The challenge was to create an immersive and interactive experience that would encourage users to stay longer and engage meaningfully with Afiniti's website. The goal was to make user interactions more enjoyable and memorable, encouraging audience to interact more with the site.

UX / Gamification / 3D / Concept Development

Rock, Paper, Scissors

Rock, Paper, Scissors

UX / Gamification / 3D / Concept Development

Date

Date

Date

2020

Role

Role

Role

Senior Creative Designer - Concept Design, 3D Assets, Data-Driven Research

Agency

Agency

Agency

Afiniti

Deliverables

Deliverables

Deliverables

Web Design, 3D Model, UX, Gamification, User Interface, Game Mechanics

Solution
This game design was developed to bring interactive and engaging elements to Afiniti’s website by incorporating game mechanics and behavioral design techniques in a non-gaming environment. My tasks involved designing gamified elements that involved leveraging AI-driven pattern recognition to predict user's next moves, creating 3D assets for the game, developing an illustrated low-fidelity prototype, and presenting the concept to higher-ups of the marketing team.






Process

Solution
This game design was developed to bring interactive and engaging elements to Afiniti’s website by incorporating game mechanics and behavioral design techniques in a non-gaming environment. My tasks involved designing gamified elements that involved leveraging AI-driven pattern recognition to predict user's next moves, creating 3D assets for the game, developing an illustrated low-fidelity prototype, and presenting the concept to higher-ups of the marketing team.




Process

Solution
This game design was developed to bring interactive and engaging elements to Afiniti’s website by incorporating game mechanics and behavioral design techniques in a non-gaming environment. My tasks involved designing gamified elements that involved leveraging AI-driven pattern recognition to predict user's next moves, creating 3D assets for the game, developing an illustrated low-fidelity prototype, and presenting the concept to higher-ups of the marketing team.




Process

Outcome
The implementation of game design features remarkably increased user interaction, session duration, and overall engagement. The innovative approach to website user experience earned an Honorable Mention in the Awwwards, recognizing its creative and effective use of gamification to enhance user engagement.

Manal Sohail 2025 | Designer | sohail.m@northeastern.edu

Manal Sohail 2025 | Designer

sohail.m@northeastern.edu

Manal Sohail 2025 | Designer | sohail.m@northeastern.edu

Work

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