Quetta Gladiators x Engro: Brand Sponsorship Visual Campaign (PSL 2018)
Quetta Gladiators x Engro: Brand Sponsorship Visual Campaign (PSL 2018)
Industry
Sports & Entertainment
Agents
Quetta Gladitors
Role
Creative Designer
Deliverables
Editorial, Newspaper Ad, Social Media Graphics, Billboard, Photography, Merchandise
A multi-platform design campaign combining sports energy with brand storytelling
A multi-platform design campaign combining sports energy with brand storytelling
Engro became the official main sponsor of the Quetta Gladiator for 2018, Pakistan Super League (PSL)season. This partnership allowed Engro to tap into the cultural power of cricket while uplifting a regional team with strong fan potential.
As the Graphic Consultant for this campaign, my contributions were central to designing a unified and impactful visual narrative across print and digital. This included designing a full-page newspaper advertisement announcing the partnership, carefully balancing Engro’s corporate branding with the bold, spirited identity of Quetta Gladiators.
Engro became the official main sponsor of the Quetta Gladiator for 2018, Pakistan Super League (PSL)season. This partnership allowed Engro to tap into the cultural power of cricket while uplifting a regional team with strong fan potential.
As the Graphic Consultant for this campaign, my contributions were central to designing a unified and impactful visual narrative across print and digital. This included designing a full-page newspaper advertisement announcing the partnership, carefully balancing Engro’s corporate branding with the bold, spirited identity of Quetta Gladiators.
From print to merchandise, bringing Engro’s sponsorship to life through cohesive visual strategy.
From print to merchandise, bringing Engro’s sponsorship to life through cohesive visual strategy.
I was also part of the professional photoshoot of the players, capturing their personas to be used as public-facing visual assets. These images were later integrated into newspaper ads, digital banners, and social media graphics, enhancing relatability and brand storytelling.
To ensure a seamless integration of two brand worlds, I tackled creative and technical design challenges. Engro’s clean corporate look and the high-energy and emotionally charged vibe of PSL team, Quetta Gladiator. I designed branded uniform merchandise, including the official jerseys worn by players during the finals, representing both teams and sponsor identity with pride and style.
I was also part of the professional photoshoot of the players, capturing their personas to be used as public-facing visual assets. These images were later integrated into newspaper ads, digital banners, and social media graphics, enhancing relatability and brand storytelling.
To ensure a seamless integration of two brand worlds, I tackled creative and technical design challenges. Engro’s clean corporate look and the high-energy and emotionally charged vibe of PSL team, Quetta Gladiator. I designed branded uniform merchandise, including the official jerseys worn by players during the finals, representing both teams and sponsor identity with pride and style.
