Rock, Paper, Scissors
UX / Gamification / 3D / Concept
Challenge
The challenge was to create an immersive and interactive experience that would encourage users to stay longer and engage meaningfully with Afiniti's website. The goal was to make user interactions more enjoyable and memorable, encouraging audience to interact more with the site.
Work Collection
Work Collection
Date
2020
Role
Visual Designer - Concept Design, 3D Model
Agency
Afiniti
Deliverables
Web Design, 3D Model, UX, Gamification, User Interface, Game Mechanics
Solution
This game design was developed to bring interactive and engaging elements to Afiniti’s website by incorporating game mechanics and behavioral design techniques in a non-gaming environment. My tasks involved collaborating with the senior front-end engineer on the initial design concepts, exploring ways to showcase the unique features of the Afiniti’s technology. This included gamified elements that involved leveraging AI-driven pattern recognition to predict user's next moves, creating 3D assets for the game, developing an illustrated low-fidelity prototype, and presenting the concept to higher-ups of the marketing team.
Solution
This game design was developed to bring interactive and engaging elements to Afiniti’s website by incorporating game mechanics and behavioral design techniques in a non-gaming environment. My tasks involved collaborating with the senior front-end engineer on the initial design concepts, exploring ways to showcase the unique features of the Afiniti’s technology. This included gamified elements that involved leveraging AI-driven pattern recognition to predict user's next moves, creating 3D assets for the game, developing an illustrated low-fidelity prototype, and presenting the concept to higher-ups of the marketing team.
Process
Process
Outcome
The implementation of game design features remarkably increased user interaction, session duration, and overall engagement. The innovative approach to website user experience earned an Honorable Mention in the Awwwards, recognizing its creative and effective use of gamification to enhance user engagement.
Outcome
The implementation of game design features remarkably increased user interaction, session duration, and overall engagement. The innovative approach to website user experience earned an Honorable Mention in the Awwwards, recognizing its creative and effective use of gamification to enhance user engagement.
