Everything is Connected
Branding / Visual Design / UX
Challenge
Since Afiniti’s business was ever growing, the concept was to build strong connections with other stakeholders. That is why rebranding was vital to create long lasting impact on other businesses but also that it stands out. Representing Afiniti as the one and only entity that makes strong lasting connections.
Work Collection
Work Collection
Date
2022
Role
Visual Designer - Branding, Digital, Logo Design, UX
Agency
Afiniti
Deliverables
User Interface, UX, Logo Design, Brand Collaterals, Posters, Typography, Presentation Design
Solution
In the comprehensive process of rebranding, my role encompassed a range of strategic and creative responsibilities, collaborating closely with a designer and an animator. First phase included gathering insights through customer surveys, competitor analysis, and trend studies to inform our strategic decisions. With a solid understanding in place, we embarked on the logo design phase, posters, and refinement of new visual identities that would resonate with the target audience and reflect the brand's core values. Additionally, my involvement extended to crafting a refreshed user interface (UI) design that streamlined user experience while maintaining brand consistency.
Solution
In the comprehensive process of rebranding, my role encompassed a range of strategic and creative responsibilities, collaborating closely with a designer and an animator. First phase included gathering insights through customer surveys, competitor analysis, and trend studies to inform our strategic decisions. With a solid understanding in place, we embarked on the logo design phase, posters, and refinement of new visual identities that would resonate with the target audience and reflect the brand's core values. Additionally, my involvement extended to crafting a refreshed user interface (UI) design that streamlined user experience while maintaining brand consistency.
Process
Process
Outcome
The rebranding strategy was introduced in phases, the early stage implementations provided valuable insights and set the stage for future brand evolution, ensuring that the groundwork for a refreshed identity remains in place for potential future adoption.
Outcome
The rebranding strategy was introduced in phases, the early stage implementations provided valuable insights and set the stage for future brand evolution, ensuring that the groundwork for a refreshed identity remains in place for potential future adoption.
