Solution
Implemented a comprehensive brand guidelines document, conducted extensive training sessions, and established a centralized review process to ensure uniformity. The brand underwent a strategic transformation of Afiniti, including a complete new branding with a new name, visual identity, and messaging that highlighted its sophisticated AI capabilities and enterprise focus. A refined visual identity, updated website UX, new motion design elements, and a more human-centric storytelling approach aligning with its mission of meaningful connections.